Hello
Hello

Daniel Grayson
Product designer
GMT +1
15:46:04
15:46:04

Daniel Grayson
Product designer
GMT +1
15:46:04
15:46:04
The New Era Collective
The New Era Collective
The New Era Collective
E-Commerce
Web Design
2025

The New Era Collective is a comprehensive e-commerce platform designed for skiers of all levels. This project involved the design and development of the entire online store, from user interface and experience to product presentation and checkout functionality. The site features a curated selection of ski equipment and apparel
Client:
Alex Carter
Date:
2025
Role:
Web Design








Approach
Experience the Mountain with Confidence
The primary focus was on creating a modern and intuitive shopping experience, emphasizing seamless navigation, detailed product information, and a streamlined checkout process. The responsive design ensures optimal viewing and functionality across a variety of devices, from desktops to mobile phones
The primary focus was on creating a modern and intuitive shopping experience, emphasizing seamless navigation, detailed product information, and a streamlined checkout process. The responsive design ensures optimal viewing and functionality across a variety of devices, from desktops to mobile phones
The primary focus was on creating a modern and intuitive shopping experience, emphasizing seamless navigation, detailed product information, and a streamlined checkout process. The responsive design ensures optimal viewing and functionality across a variety of devices, from desktops to mobile phones
"I've spent countless days on the slopes and always been inspired by the beauty of the mountains. But I also recognized a gap in the market for ski wear and gear. That’s where the idea for The New Era Collective was born."
"I've spent countless days on the slopes and always been inspired by the beauty of the mountains. But I also recognized a gap in the market for ski wear and gear. That’s where the idea for The New Era Collective was born."


Alex Carter
Founder of The New Era Collective













While The New Era Collective is a portfolio piece, it has the potential to make a significant impact by offering skiers a modern, convenient, and reliable online resource for all their equipment needs. A well-designed e-commerce platform can streamline the shopping experience, saving customers time and effort
While The New Era Collective is a portfolio piece, it has the potential to make a significant impact by offering skiers a modern, convenient, and reliable online resource for all their equipment needs. A well-designed e-commerce platform can streamline the shopping experience, saving customers time and effort
While The New Era Collective is a portfolio piece, it has the potential to make a significant impact by offering skiers a modern, convenient, and reliable online resource for all their equipment needs. A well-designed e-commerce platform can streamline the shopping experience, saving customers time and effort
Got a project in mind?
Let's talk

Got a project in mind?
Let's talk

Got a project in mind?
Let's talk