Escala

Empowering web3 potential with AI insights

Overview

Escala is a Web3 platform that connects investors, projects, KOLs, and community members through trust, transparency, and growth. I was brought in to redesign the landing page and create the pitch deck, helping the brand reposition itself visually and strategically for investors and users alike.

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Service

Web Design

UI/UX Design

Illustration

Client

Furqan Ahmed

Industry

Web3

Year

2024

The problem

The Web3 space is crowded, making it hard for investors to find credible projects and for projects to stand out. KOLs often struggle to prove their value, and community members rarely get rewarded for their efforts. Escala had a solid product but needed a clearer story, one that would help users understand its purpose and attract investor confidence.

Approach

The client already had a working product but wanted a complete shift in presentation. For the landing page, my focus was to design something visual and clean that communicated trust and impact instantly. For the pitch deck, I built a concise and investor-friendly narrative that simplified Escala’s complex ecosystem into a clear, easy-to-follow story backed by real traction and visuals.

Solution

The landing page became a visual story, showing how Escala connects all four pillars of Web3 in one ecosystem. It focused on simplicity, bold visuals, and clear metrics to help users instantly understand the platform’s value.

$0.0M

Raised at seed fund stage

Pitch Deck

The pitch deck was designed to translate Escala’s mission into a story investors could believe in. It outlined the problem, showed how Escala solves it, and presented a clear growth vision supported by traction and real-world potential. Every slide was focused on clarity, credibility, and visual flow.

"I had a vision, and Grayson brought it to life better than I imagined, with little oversight. I was impressed"

Furqan Ahmed

Founder @ Escala

The redesign gave Escala a strong digital presence and a clear investor narrative. The pitch deck helped communicate its purpose effectively, leading to a successful $2.3M seed round. Together, the new landing page and pitch deck helped Escala gain visibility, trust, and momentum in the Web3 space.

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Chat me up on Telegram

Prefer calls?, Book a call

Get in touch

Send an email

Socials

Twitter/X

Hire me

Contra

Chat me up on Telegram

Prefer calls?, Book a call

Get in touch

Send an email

Socials

Twitter/X

Hire me

Contra

Daniel Grayson

Product designer

GMT +1

01:35:13

Daniel Grayson

Product designer

GMT +1

01:35:13

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