Hello

Hello

Escala (Website)

Escala (Website)

Industry:

Industry:

Web3

Web3

Service:

Service:

Web Design

Web Design

Year:

Year:

2025

2025

Project Description

Escala is a platform built for the Web3 space, helping brands and DAOs connect with top KOLs (Key Opinion Leaders) based on real, verified contributions. We designed a one-page dark mode dashboard that makes it easy to browse profiles, check detailed stats, and decide who to collaborate with, without getting lost in clutter or confusion.

Approach

Empowering web3 potential with AI insights

The goal was to keep things clean, focused, and trustworthy. We used a minimal dark theme to highlight important data without distractions. The interface puts each KOL’s impact front and center, with scores, testimonials, and past collaborations all clearly displayed. Everything is designed to feel smooth, smart, and professional, just like the ecosystem it supports.

The goal was to keep things clean, focused, and trustworthy. We used a minimal dark theme to highlight important data without distractions. The interface puts each KOL’s impact front and center, with scores, testimonials, and past collaborations all clearly displayed. Everything is designed to feel smooth, smart, and professional, just like the ecosystem it supports.

The goal was to keep things clean, focused, and trustworthy. We used a minimal dark theme to highlight important data without distractions. The interface puts each KOL’s impact front and center, with scores, testimonials, and past collaborations all clearly displayed. Everything is designed to feel smooth, smart, and professional, just like the ecosystem it supports.

"I had a vision, and Grayson brought it to life better than I imagined, with little oversight. I was impressed"

"I had a vision, and Grayson brought it to life better than I imagined, with little oversight. I was impressed"

Furqan Ahmed

Founder @ Escala

Impact

  • Made hiring decisions faster by showing real-world results instead of vanity metrics

  • Created a better experience for KOLs to showcase their value transparently

  • Built a design that reflects the innovation and clarity of the Web3 space

  • Helped users explore and compare over 1,000 verified KOLs with ease