Overview
The New Era Collective is an e-commerce concept focused on selling ski wear. I created this project to explore how a modern online store can look, feel, and function. The name reflects a new chapter and the logo is inspired by a sunrise on the horizon.
Service
Website Design
Client
Daniel Grayson
Industry
E-commerce
Year
2024
The problem
Approach
I started by mapping user journey from where they land to where they drop off, reducing the number of pages, therefore keeping the necessary components. I kept the design simple, modern, and clear. I focused on easy navigation, strong visuals, and product pages that give users all the details they need without overwhelming them. I also made sure the brand had a clean identity that feels fresh and reliable.
Solution
I created a layout that helps users move from browsing to buying without getting lost. Products have clear categories for men and women, simple descriptions, and all the information someone might need. The checkout flow is kept straightforward, and the overall site feels organized and easy to use.
