The goal was to make USGD simple to understand and easy to trust. I focused on clear visuals, clean illustrations, and a brand system that explains the product without confusion.

I designed the logo with a subtle dollar sign inside a circle and used pixel-style squares to give it a modern digital look. These pixel shapes became part of the visual language across the site.

I explored many styles, moodboards, and iterations before reaching a design that felt unique. USGD needed to stand apart from typical Web3 and fintech products, so the final direction looks modern, trusted, and different in a way that still feels professional.